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Generally speaking, compared to women, men are less dissatisfied with their own body and consider themselves to be better-looking and less overweight. So far, however, it is unclear whether these divergent body ratings arise from the application of double standards. Identity cues, such as faces, might activate different body schemata, which influence body ratings and thus lead to the application of double standards.

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Posted June 4, Reviewed by Lybi Ma. In a recent study, however, we explored what women, from 18 to 75, need from the men in their lives. Not surprisingly, the qualities women seek in heterosexual romantic partners, male friends, and men in general, are not all that different from what they seek in a friend.

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Posted August 5, Reviewed by Lybi Ma. What do women look for in a man? The answer, perhaps unsurprisingly, isn't so straightforward. Generally speaking, men place more importance on beauty, while women value social status and access to financial resources.

Gender differences in body evaluation: do men show more self-serving double standards than women?

Yet things become more complicated depending on the context. Research has identified two factors that women take into when assessing a potential sexual partner. First, is the relationship of a short-term or a long-term nature?

And second, is she likely to become pregnant? According to Parental Investment Theory, reproduction is a much more costly proposition for females than it is for males.

While women invest nine months in a pregnancya man's initial contribution to the joys of parenthood boils down to just a few minutes. Thus, women need to be particularly selective when it comes to choosing a mate.

The thinking goes that in our ancestors' harsher environment a hardy constitution went a long way in advancing evolution's ultimate aims: survival and reproduction. Numerous studies have found that women's mate preferences shift according to their menstrual cycle.

During peak levels of fertility, they prefer more masculine and socially dominant men. Even worse, these masculine men often embody the Dark Triad, a personality constellation that encompasses Machiavellianismpsychopathyand narcissism. Typically, these men offer only short-term prospects.

By contrast, during less fertile phases women are drawn to more feminine and compassionate men. They also offer greater prospects for a long-term relationship.

7 qualities women find most attractive in men

Building on this research foundation, psychologists Debra Zeifman and Jennifer Ma wanted to further investigate the nature of women's mating preferences under a thoroughly modern condition: artificial insemination. Would women who are seeking sperm donors have a different set of criteria than those seeking a long-term partner?

The onus of meeting and attracting a genetically gifted suitor to have his baby is wholly removed, a woman can just pick him out of a binder. The classifications for body type were in keeping with those used by online dating sites i. The choices for physical appeal were: below average, average, above average, and well above average.

Second, the participants were asked to fill out a item questionnaire about traits women might find attractive when selecting a mate. As a next step, the participants rated and ranked the importance of these characteristics.

The researchers then analyzed the data. What did they find? The women seeking sperm donors cared about good genes more and partner potential less than women seeking life partners. When strictly contemplating a man's genetic contributions to their future child, women tended to care more about man's physical attractiveness than his character.

The qualities that women look for in a man

What can we learn from this study? The authors argue that when it comes to women's preferences, it's indeed complicated and depends on the situation. Reference: Zeifman, D. Personal Relationships, 20, Vinita Mehta, Ph. Vinita Mehta Ph. Head Games. References Reference: Zeifman, D. About the Author. Online: Dr. Vinita MehtaLinkedInTwitter. Read Next.

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