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The expectations of your guests have evolved.
Restaurant advertising has become more and more important as customers discover your business digitally. Smaller, locally-owned restaurants are investing real dollars into digital restaurant marketing initiatives, including everything from event promotion to Facebook and Google advertisements. Establishing a slogan or visual identity helps carry your brand and keeps you top of mind. And while these restaurant come from large chains with a massive marketing team and budget, any restaurant can pull inspiration from these marketing successes. The restaurant industry is no stranger to restaurant advertising.
Paid advertising or Pay-per-click PPC advertising as its name suggests involves spending running an campaign. The restaurant who is the advertiser pays each time a user clicks on their online. Organic advertising is sometimes referred to Newspaper ads for restaurants free advertising.
Restaurants can take advantage of search engines, social media platforms and other online sites to reach their potential customers. Organic advertising is inexpensive or free while paid advertising is quick and provides better control of reach and information. Restaurants can leverage both organic and paid advertising to meet their business goals. In this article, we share 5 paid advertising and 10 organic advertising ideas for restaurants to take advantage of depending on its business goals and advertising budget.
15 restaurant advertising ideas that works [ update]
Here is list of 5 restaurant pay-per-click advertising ideas that we think will be a hit for your business. Okay, this first one is big and it is still relatively new. That means there is a huge opportunity for you to corner your local market and set your restaurant apart from your competitors. Last year, Facebook rolled out location that are aimed at targeting people within the vicinity of your restaurant, track whether they saw the ad and whether they visited.
Get your business out there
Pretty sweet, right? It gets better. The main call to action on the ad is to get directions. So if you can create a mouth-watering, eye-catching ad, users will be guided to your restaurant without leaving the app. You are probably using Instagram as a free tool to promote your restaurant. But are you paying to have your promoted?
Chances are you probably should be. Instagram are a great way to promote your restaurant to thousands and thousands of users in a certain area. Paying for an ad can mean an explosion in your follower count and a chance to reach more users for free further down the line. Make sure your pictures look as delectable as possible. Paid advertising on Google and Bing is a huge part of the marketing strategies Newspaper ads for restaurants a lot of companies. But it is under-utilized by many restaurants. But more people turn to Google for restaurant-related searches than you think.
When competition is low, you will be able to pay a lot less for every click. You may not think it but Waze, the community-based GPS app, is secretly a really good advertising platform. And, best of Newspaper ads for restaurants, they offer a relatively cheap way to reach people who are quite literally around the corner from your restaurant.
Create and launch an ad on their easy-to-use platform and you could soon have hungry drivers parking up outside. With the advent of digital billboards, they provide a better cost effectiveness at PPC advertising. Pay Per Blip means you will only be charged when your billboard ad is displayed. Digital billboards combines aspects of digital advertising with out of home advertising to make billboards available on any size budget.
So far all of the options we have discussed have involved restaurants spending at least a bit of cash on advertising. But what about free advertising?
Your customers are all the free advertising you will ever need. Where once they were a great source of word of mouth referrals, the advent of social networks means that they are even more valuable. One effective way to do this is to offer a discount, free dessert or free starter if Newspaper ads for restaurants post pictures of their meal to Instagram with a hashtag that includes the name of your restaurant.
Investing in SEO is a must for restaurants today irrespective of customer demographics. You can use locality, structured data, and more to your advantage and boost the rankings for your independent location or multi-location restaurant chain.
More and more customers search on various local directories and search engines such as Yelp, Google, Facebook and other popular directories and social platforms when they are looking for new restaurant places to dine at. Optimize your online presence in the online directories by completing your profile in each of these sites.
Building a customer list is one of the most effective and inexpensive ways for restaurants to connect with their customers effectively and re-market to them. The key to engagement and conversion is building a quality list and sharing relevant content to ensure high open rates and click-thru rates. Social media platforms such as Facebook, Twitter, Instagram and Pinterest provide a great way Newspaper ads for restaurants engage with customers and stay on top of mind.
Your customers all use different social platforms, so it is important to be on more than one. To stay top-of-mind requires an ongoing conversation on relevant topics in addition to the regular posting of food specials and deals that customers see. The key is to create a loyal following on these platforms and ensure you reach people every time you share something. Participating in food festivals and local events such is a great way to provide visibility Newspaper ads for restaurants your restaurant and reach out to a new audience. Look for opportunities to sponsor or participate in fundraising programs at your local school, college, church, service organizations and sports teams.
These are great opportunities to get visibility and creating buzz. Donate your food at such events for free for people to sample your food. Cultivating a positive online reputation for your restaurant will help your business stand out among local competitors and can make the difference between a packed house or a slow night. Invest resources to make reputation management a daily activity by managing and responding to online reviews actively.
Loyalty marketing refers to building trust among repeat customers, rewarding them for continually conducting business with your restaurant. For many restaurants, 80 percent of all their business comes from 20 percent of their loyal customer base.
Coupon offers have been a proven way to increase foot traffic to your restaurant. If you place an incentive in a local magazine, newspaper or direct mail campaign it will cause more customers to go to your place of business than a regular advertisement without coupons. Four-walls marketing, also known as neighborhood marketing is a way of concentrating your advertising efforts towards the customers who have the most impact on your restaurant success, primarily using employees, your existing customers and resources you already have available to focus your efforts within a mile radius of your restaurant.
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If online advertising is getting too much to handle, we can help. The Digital Restaurant team no what it takes to advertise your restaurant online in a cost-effective manner. We can build a custom strategy that provides the best return on investment possible. Give us a call today to find out more. You can advertise your restaurant through paid advertising or organic advertising. Get more ideas on advertising your restaurant. Provide a strong incentive for customers to try your restaurant for the first time. The incentive could be a attractive coupon, food tasting and events.
A high rating in online reviews is critical to attract Newspaper ads for restaurants customers looking for dining options. Increasing sales in your restaurant involves 3 strategies: 1 attracting new customers to your restaurant through high online reputation and promotional offers, 2 engaging with existing customers on online channels to be on top of their mind when they are hungry, and 3 providing an incentive for your most loyal customers to drive repeat visits.
Restaurant do digital marketing on social media, and mobile platforms to engage with customers and drive visits to the business. Leveraging search engine optimization of the restaurant website and local directories, the business can increase online visibility which helps with being found by online customers. Learn more about restaurant advertising. Restaurants can increase sales using organic advertising which is free or very little cost.
Restaurants can increase takeout sales by building a functional website with online ordering and leveraging multi-channel marketing via social media, and mobile channels. NGAZE is the best platform to run multi-channel promotions with ease.
The key to improving sales during the dinner segment is driving repeat visits and being on top of your customer mind. Having a loyalty rewards program is essential. Deing a relevant weekday dine-in specials and running a multi-channel campaign can help with dinner sales.
Increasing lunch sales can be done with lunch specials menu, office catering packages and promoting weekday specials. To effectively promote a restaurant, you need to do branding to increase visibility and build an effective online presence.
Using a multi-channel marketing platform such as NGAZE, you can run effective promotions on social media, and mobile channels to stay on top of your customers mind and drive repeat visits. One of the easiest ways to spread the word about your new menu launch is to get the local press involved.
Send a press release. Invite influencers to a free tasting. Launch a multi-channel campaign social, and mobile to get the word out. Learn more about restaurant marketing tips to launch your new menu.