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Able Joseph, CEO of Aisle, a dating app where users know what they are looking for Looking for love through unconventional methods may seem relatively contemporary.

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Subscriber active since. Since its launch inTinder has become a global phenomenon, positioning itself as more than just a hookup app. But what real impact, if any, Tinder could have in India is still very much unknown. Dholakia, who received his doctorate in psychology, recently published an article examining why arranged marriages have remained so successful in India. But whether or not Tinder can break down any cultural barriersIndia's population is big enough to justify a marketing effort.

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Online dating is not a new concept anymore. There is a flood of apps and websites that help you find a date. These are available on the platforms mentioned below:. Tinder, Thrill, OkCupid and Woo are positioned as dating apps.

These dating platforms use the Facebook and show matches based on your likes on Facebook. This makes sense to a great extent since you get to meet people who share similar interests.

How homegrown dating apps are finding love in india

It uses the Facebook but it verifies profiles of male users before activating their s. Post activation, a user has to create a profile to help a person understand his or her basic interests.

But to ensure seriousness among users one needs to pay to connect. This is also a great way to monetise for promoters. It is highly recommended to people who are seriously looking for a date. The payment for sending three connection requests is Rs Your connection count is deducted only when the other person accepts your request. If a request is rejected or not replied to, the same is credited back to your. As a user I have encountered technical glitches on the website many times but the same have been rectified by the team.

Now that Aisle. Just like parents used to create profiles for their children on online marriage bureaus shaadi. A user logs in through Facebook and then fills up his profile through a series of questions.

Which is the most worth dating app out there in india?

The reason for completing your profile is to help the platform find ideal matches for you. It will ask you to come back to see a new set of matches. The marketing campaigns are well planned. Plus, showing only 10 people every day is irritating.

Your data. your experience.

Tinder, Thrill and Woo are positioned as. A user s up using Facebook and can see likeminded individuals based on Facebook likes. While Tinder works flawlessly as per the set criteria gender, age, distanceThrill still has a long way to go.

In simple words Thrill is the desi version of Tinder. Wooon the other hand, asks you to complete your profile to get more accurate. It marked only 20 per cent of my profile as completed after fetching details from Facebook. It asks questions related to demographic profile, taste related to music, sports and fitness, cuisine etc.

Woo worked flawlessly and all the integrations were very smooth. While in Tinder and Thrill you swipe right for showing interest like in Tinder and thrill in Thrill and left for a pass dislike in Tinder and not thrilling in ThrillWoo works with a swipe downwards for like and swipe upwards for a pass.

There are some unique features like Voice Intro and LinkedIn verification.

Tinder is growing like crazy in a country where most marriages are arranged

Woo, however, is not free forever. It is free only for the first 30 days. After that users have to buy a pass. While a monthly access pass is for Rsquarterly and annual pass costs are Rs and Rs respectively.

India is the largest market for tinder in asia: taru kapoor, head, india, tinder

I think this is to ensure seriousness among users. It also ensures another way of monetisation for the app promoters. Okcupid is the worst dating app I have ever used. First, there is no privacy since you can message anyone. Second, there is some weird system of showing matches every time. It will ask you to answer a questionnaire on the basis of which it will throw you matches. I think it doesn't make sense because people can answer the same questions differently every time based on their mood.

This space is heating up since there are a few more dating platforms coming up here in India. One of them, which has a very unique concept, is girlmeetsboy.

Share of dating application users across india by region

Do check it out! He loves mobile products and is currently building Playnlive. Can be reached on twitter kapurnakul and on : nakul playnlive. Mobile Which is the most worth dating app out there in India? By Guest Author.

India is the largest market for tinder in asia: taru kapoor, head, india, tinder

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